Upcoming Events, Courses, and Talks

Product 101 - The WHO, Desirability in Discovery

Welcome back to our MHUB Discovery Workshop Series! After diving into “THE WHY,” it’s time to build upon that foundation with our second session: “THE WHAT: Viability & Prioritization” 

Workshop Overview: 

• Differentiation: Discover what sets your product apart. We’ll explore your Unique Value Proposition and how it differentiates your product from competitors. Whether it’s through features, procurement, brand mission, or customer demographics, we’ll help you find your edge. 

• Defensibility: Learn how to protect your competitive advantage. We’ll discuss the concept of defensibility, from sticky features to emotional connections with your demographic. Understand how to maintain your lead without resorting to price wars. 

• Unfair Advantage: Identify and leverage your unfair advantage. Whether it’s trade secrets, scarcity, time-to-market, brand, scale, network effect, or unique data, we’ll strategize on how to use these elements to stay ahead. 

• Bring your doubts and questions. It’s okay to be uncertain—this workshop is designed to evolve your understanding and approach.

Join us for this dynamic session and solidify ‘THE WHAT’ behind your product’s success. Let’s make your solutions defensible and your strategy unbeatable. 

About the Workshop Leaders

Marcy Caron-Johnson, mHUB Entrepreneur in Residence - Product Management

Marcy Capron-Johnson, mHUB Entrepreneur in Residence, is a Chicago-based entrepreneur, inventor, strategist, engineer, and designer sitting at the intersection of technology and the human condition. Marcy studied at the School of Visual Arts (SVA) and Northwestern University before founding Polymathic in 2010, a digital innovation consultancy that was the go-to technical co-founding team for 30+ Chicagoland startups; acquired by Tandem in 2017.

From 2018-2022, Marcy served as Chief Product & Tech Officer at Equilibria ("EQ"), a women's cannabis tech company she co-founded with Coco Meers, focused on personalized wellness routines for real outcomes. Marcy's recent entrepreneurial endeavors have led her to founding Paprika, a medtech startup revolutionizing PAP treatment for patients with sleep apnea.

Marcy joined mHUB as an Expert in Residence, Entrepreneurship & Product Management, in 2023. As with her own startups, Marcy evaluates all innovation projects agnostically through the lenses of software, hardtech, CPG, durables, softgoods, and/or service-design, resulting in a uniquely robust and differentiated model. Marcy looks at Product through the eyes of brand, pop culture, and user psychology.

Amy Kamin, mHUB Founder Success Liason (consultant) 

Are you connecting with your user? Do you want to solve their pain points before they become problems? Amy Kamin's experience in product development, research, tech, marketing, and design is matched with her natural curiosity and enthusiasm for user experience, storytelling, data, and gamification, allowing her to help you build human-centered strategies for your business.

Register