Using Focus Groups to Help Answer the Challenges Your Startup is Facing with UL

Did you miss our class on Focus Group Testing with UL's Emergo team?

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"Focus group testing is a flexible, yet powerful tool for understanding your customers."

Even if the customer is not always right, the buyers and users of your product certainly are incredibly valuable and vital to the success of any product-based startup. UL's Emergo team--with James Parker and Tess Forton--use real world examples to bring definition to the term "focus group", examine its pros and cons, and give context to startups on how they can apply these methods to their research to solve pressing challenges and gain valuable insights. 

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