Using Focus Groups to Help Answer the Challenges Your Startup is Facing with UL


Did you miss our class on Focus Group Testing with UL's Emergo team?

We're going digital! The mHUB curriculum is now online and open to the public. Take all business and product development classes online with leading experts in funding, business development, product design, prototyping, legal and finance. Miss a class? No problem: get in line and we'll notify you for the next course in that subject area. 

"Focus group testing is a flexible, yet powerful tool for understanding your customers."

Even if the customer is not always right, the buyers and users of your product certainly are incredibly valuable and vital to the success of any product-based startup. UL's Emergo team--with James Parker and Tess Forton--use real world examples to bring definition to the term "focus group", examine its pros and cons, and give context to startups on how they can apply these methods to their research to solve pressing challenges and gain valuable insights. 


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