Steve Dinelli
Angel Investor, Independent
My experience is in customer acquisition for direct to consumer product companies. I previously built and sold a customer acquisition agency that managed digital marketing for MVMT, HomeChef, Brooklinen, Casper, Movado, Leesa, Hello Fresh, Roman Health, ThirdLove, EveryPlate, Factor_, JustFab, Fabletics, Savage X Fenty, ShoeDazzle, FabKids, Babbel, Oros. We were trusted to not only manage hundreds of millions of dollars in marketing spend but to achieve very strong sales performance metrics.
I'm interested in mentoring at MHub because when I was first starting my company, I attended hundreds of office hour sessions and I believe they were one of the most impactful pieces to building a succesful company.
Questions:
How can I sell directly to consumers?
Where should I start advertising my business?
How do I figure out sustainable unit economics for my business?