Matthew Gryll
Director of Growth Marketing, Salesforce
I have spent my career designing go-to market strategies to help companies grow. I now want to apply my 15 years of agency, consulting and in-house experience for good, enabling sustainability minded brands to scale and make a bigger impact. Here's where I can help:
- Storytelling - Help companies tell a clean, concise and compelling story
- Competitive Analysis - Understanding the competitive landscape, what are your strengths, weaknesses and opportunities based on the market
- Go-to-Market Strategy - Determining your growth strategy. Defining your target customer, what are the most efficient channels to reach them, how can you most effectively leverage those channels.
- Campaign Planning and Demand Generation - Putting the right message in front of the right audience at the right time through earned, owned and paid tactics. Moving people through the customer journey from awareness to consideration to purchase. In a business to business setting, generating qualified leads to hand off to sales. Design full funnel journey and content strategy
- Sales funnel optimization - Analyze lead flow + opportunity quantity, size and velocity to maximize sales and marketing ROI
- Organizational Design - Marketing and Sales team structure and operations
- Experience: Trisect (ad agency) - clients were Kimberly Clark and ConAgra, PwC - main client was Microsoft, Salesforce - Growth marketing for Financial Services and Net Zero Cloud
Questions:
- How do I take my complex idea and package it into an easy-to-understand story?
- What are the most efficient ways to deliver the right message to the right audience at the right time?
- How do I build a data-driven marketing and sales organization so I can do more of what works and less of what doesn't?