John Rospenda
Owner, Consultant, Ton80 Consulting
John is an accomplished senior leader with over 20 years of success, specializing in performance marketing across online and offline channels to drive customer growth, retention, and reactivation. He currently advises ecommerce companies and various agencies on media strategy and growth marketing, helping optimize core paid and organic strategies, as well as operational improvements from selling through reporting. Recently, he was General Manager at Stealth Venture Labs, a digital agency primarily servicing paid search and social for clients, as well as expanding the agency's servicing into affiliate management, full creative production, CRM and CRO during his tenure. Prior to Stealth, he was a Partner at Chameleon Collective, a group of independent senior-level consultants, where he filled numerous interim head of growth and media roles at companies across diverse verticals such as Blue Nile, Funimation, Lord & Taylor, Art Van Furniture and Heal.com. Through the years, he has also run the shared media department for the Techstyle Fashion Group Brands (Fabletics, JustFab, Shoedazzle, FabKids), managing the entire media footprint across North America and Australia with annual budgets of $100M, online media for eHarmony, and other key customer growth and CRM roles at LowerMyBills/Experian, InterActive Corp, Realtor.com, and YesMail.
Questions:
- How can I begin to gain awareness and initial sales of my product?
- How can I acquire, convert and retain customers?
- How can I leverage paid v owned channels and data to help my company grow?