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mHUB Product & Strategy Workshop: THE HOW

Cap off your journey through the mHUB Product & Strategy Workshop Series with our final installment: “THE HOW: Building for the Customer.” This session is all about bringing your product to life, focusing on the people you’re building for and the standards that define success.

Workshop Overview:

• Personas Defined: Dive into the details of your ideal customer profiles. We’ll help you flesh out personas with age, gender, income, and empathy details to ensure your solution is perfectly tailored.
• Acceptance Criteria: Learn to set clear, actionable standards for your product development. We’ll introduce the concept of Acceptance Criteria (AC) and how it translates business assumptions into functional requirements.
• Product Requirements Documentation (PRD): Transition from AC to the specifics of your product. Whether it’s design, materials, or technology, we’ll guide you through drafting a PRD that aligns with your business strategy.

Pre-Workshop Preparation (required worksheet to be sent upon registration):

• Refine Your Problem Statement: Update your summary of the problem you are solving in 2-3 sentences.
• Develop Your Personas: Create detailed profiles for at least two personas for whom you are solving a problem.
• Assumptions and Hypotheses: Review and bring your latest business and product assumptions, ready to transform them into testable hypotheses.
• Draft Acceptance Criteria: List everything that must be true about your first build, focusing on functionality rather than technical execution.

Example Case Study:

• We’ll examine a startup creating a new device for fitness enthusiasts, analyzing their personas, acceptance criteria, and how they’ve documented their product requirements.

Recommended Resources (links to be sent upon registration):

• “Who is the Why” deck for empathy reminders
• MHUB documents on Personas and PRD

Join us for this hands-on workshop and master ‘THE HOW’ behind creating products that resonate with your customers and meet the highest standards of excellence.