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Product and Strategy 102- The What

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mHUB Product & Strategy Workshop: THE WHAT

Welcome back to our MHUB Product & Strategy Workshop Series! After diving into “THE WHY,” it’s time to build upon that foundation with our second session: “THE WHAT: Defensible Solutions.”

Workshop Overview:

  • Differentiation: Discover what sets your product apart. We’ll explore your Unique Value Proposition and how it differentiates your product from competitors. Whether it’s through features, procurement, brand mission, or customer demographics, we’ll help you find your edge.
  • Defensibility: Learn how to protect your competitive advantage. We’ll discuss the concept of defensibility, from sticky features to emotional connections with your demographic. Understand how to maintain your lead without resorting to price wars.
  • Unfair Advantage: Identify and leverage your unfair advantage. Whether it’s trade secrets, scarcity, time-to-market, brand, scale, network effect, or unique data, we’ll strategize on how to use these elements to stay ahead.

Pre-Workshop Preparation (worksheet be sent following registration):

  • Update Your PSAH Statements: Refine your Problem, Solution, Assumptions, and Hypotheses statements based on insights from the first workshop.
  • Come Prepared to Workshop: Bring your doubts and questions. It’s okay to be uncertain—this workshop is designed to evolve your understanding and approach.

Example Case Study:

  • We’ll analyze a case study of a startup with a unique product in the education tech space, focusing on their differentiation and defensibility strategies.

Optional Recommended Reading:

Join us for this dynamic session and solidify ‘THE WHAT’ behind your product’s success. Let’s make your solutions defensible and your strategy unbeatable.

Venue

mHUB 1623 W Fulton St

Location

mHUB 1623 W Fulton St 1623 W Fulton St, Chicago, IL 60612, US Get Directions

Date and Time

10/30/24 @ 1:30 PM

10/30/24 @ 1:30 PM

Tags

Curriculum, Customer Discovery, Discovery, Workshop

Register

Women in Manufacturing

On October 2nd, 2024, mHUB hosted its annual Women in Manufacturing event, which is an in-person event that convenes hundreds of change-makers from across the country. At this event, startups, entrepreneurs, and industry come together to celebrate women in hardtech industries. The event features networking opportunities, insights from industry experts, and an interactive activity to close out the program.

Stay Tuned: October 2025

mHUB Accelerator Demo Days

mHUB hosts Demo Day & Product Showcase events that welcomes industry partners, investors, and community collaborators to come meet with startups in the mHUB Accelerator who are developing hardtech focused for the medtech, climate & energy tech, and smart and sustainable manufacturing sectors. 

2024 Climate & EnergyTech Demo Day Recap

Annual mHUB HardTech Summit

The annual HardTech Summit & Product Showcase opens mHUB's doors to the public to show how mHUB is leveraging its hardtech innovation programs to be a national leader in advanced manufacturing, medical technology, and climate and energy solutions - all while building the most equitable, diverse, and inclusive entrepreneurial ecosystem.

Stay Tuned: March 2025

4REV_Evening-Reception

Annual Fourth Revolution Awards

The Fourth Revolution Awards taking place on March 13th, 2024, celebrates regional manufacturing and hardtech entrepreneurs for their leadership and innovation as the industry stands on the brink of a new technological revolution.

Stay Tuned: March 2025

 

Resources Tailored to Your Unique Startup Roadmap

All classes and events are available to the public. Curriculum courses are tied to a specific track and stage of development, making connections to tools in the mHUB ecosystem to ensure members are maximizing the right resources at the right time.

To unlock auxiliary resources and pair learnings with hands-on guidance and tools, explore membership or Catalyze programs.

Explore Membership