Innovation increasingly is business' lifeblood, where entrepreneurial people can drive organizations to growth and profitability. This important conference deeply probes identifying innovation whitespaces, and leading the organization towards profitable market spaces and accelerating new product development.
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Innovation increasingly is business' lifeblood, where entrepreneurial people can drive organizations to growth and profitability. This important conference deeply probes identifying innovation whitespaces, and leading the organization towards profitable market spaces and accelerating new product development.
Whether you’re looking to exploit gaps in existing markets or product lines, or to radically alter the market landscape, you’ll walk away with tools, examples and experience necessary to identify unmet customer needs, map your product strategy, and lead your organization to its next successful product launch.
Speakers
Ben Brenton -- Chief Innovation Officer, Snap-on Tools
“Leading a culture of Innovation”
Dan Brown – President, Loggerhead Tools & Professor, Northwestern University
“Designing into the Whitespace”
Jack Hipple – President, TRIZ and Engineering Training Services LLC
“Identifying Market Disruptioners with Nine Box Methodology”
Mike Schuster – Sr. VP New Product Development and R&D, NCH / Danco
“Finding the Sweet-Spot for Design Solutions”
Over lunch, six university product teams will be presenting their “Whitespace Challenge” projects employing the same techniques, providing plenty of hands-on analysis of the methodologies. In the afternoon, we will have a hands-on workshop illustrating how to find design whitespace using existing data in patents.
Agenda
8:00 - 8:30am Registration and Networking (light breakfast served)
8:30 - 11:00am Keynote and two other presentations
11:00 - 1:00pm Lunch & Bar, Networking, Student Poster Sessions, Exihbitors
1:00 - 4:30pm Two Presentations, workshop, and closing session
4:30 - 5:30pm Post-event networking, Bar
Target Audience
Senior leadership in corporations or startups Marketing, Program Managers, Product Developers (S/W and H/W), Product Managers, Marketing Managers, Product Management Teams.
Our Sponsors and Event Partners
Snap-On Tools
Herman Miller
Integrated Project Management (IPM)
mHUB
Northwestern Segal Design Institute
SPB, Student Professional Bridge, McCormick School of Engineering, Northwestern University
Use this link and the promo code mhubfriends to receive a discount on your registration fee!
