Mastering your Market: Market Research and Customer Discovery
Understanding your market and your customer is vital to securing your company’s competitive edge. Led by Patrick Donohue of Snapon, this class will explain the importance of market research/industry analysis and how they can inform your product development and cover best practices for outsourced and DIY’d research. Then, the conversation will shift to customer discovery and how to find and secure customer validation.
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Monday December 2, 2019
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4:00 PM - 6:00 PM (Central Standard Time)
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mHUB Classroom 1
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mHub 965 W Chicago Ave, Chicago, IL 60642 Get Directions
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Open to the Public
This event has ended.
This class is part of the mHUB Core Curriculum.
Understanding your market and your customer is vital to securing your company’s competitive edge. This class will explain the importance of market research/industry analysis and how they can inform your product development and cover best practices for outsourced and DIY’d research. Then, the conversation will shift to customer discovery and how to find and secure customer validation.
Learning Objectives
- Apply market research/ industry analysis to gain a competitive edge.
- Learn how to secure customer validation and necessary feedback for iteration.
