Digital Marketing Manager

Join mHUB, a dynamic and innovative company at the forefront of emerging technologies and startup commercialization. We are seeking a talented Digital Marketing Manager to join our team and amplify our brand's national recognition. This is your chance to make a significant impact in a high-growth, entrepreneurial environment.

Key Responsibilities:

The Digital Marketing Manager will work closely within the mHUB marketing department, reporting to the Senior Director of Marketing & Communications. Your mission is to enhance our brand's reach through strategic content marketing, HubSpot management, website optimization, and analytics.

Content Marketing:

• Collaborate with Senior Director of Marketing on editorial calendar planning and execution
• Write, edit, develop, and distribute multi-channel content, working with graphic design and video teams on creative assets
• Use SEO tools like SEMRush to optimize content for priority themes and key terms
• Manage website, email, and social content through HubSpot.
• Plan PPC campaign messaging and creative with external agency for startup accelerator applications

HubSpot Management:

• Provide day-to-day support of HubSpot including campaigns, audience segmentation, workflows, data imports/exports, reporting, and email and social deployments
• Implement new capabilities, reports, and processes with operational leaders to accelerate goals and drive staff adoption
• Craft automations and messaging for customer journeys and lead nurturing
• Align with development team on data integrity, properties, and mailing practices
• Train other departments and staff in HubSpot for sales, marketing, and reporting

Website Optimization:

• Oversee website management, updates, integrations, and performance
• Lead backlink strategy and maintain healthy backlink/disavow lists
• Manage website indexing and stay up to date on SERP trends, including the impact of AI overviews and user-generated content
• Manage SSL and hosting agreements for main website and microsites
• Monitor domain authority, keyword rankings, and cannibalizations

Analytics:

• Define benchmarks and KPIs aligning with organization goals and competitive landscape
• Create monthly performance reports using Google Analytics, SEMRush, and HubSpot
• Extract insights for leadership from QoQ and YoY data analyses
• Manage campaigns to a budget and track and report on spending

Qualifications:

• 5+ years of professional experience in digital and content marketing  
• Extensive HubSpot knowledge for marketing and development
• Skilled in SEMRush, Google Search Console and Tag Manager, Google Analytics, Monday.com, Adobe, LinkedIn, YouTube, Instagram, and Reddit
• Data-driven, leveraging insights to inform strategy and compile reports
• Proven multi-channel campaign and audience growth success
• Experience managing backlink strategies and optimizing web properties
• Strong executive presentation skills
• Self-starter, effective independently and in teams, thriving in high-intensity environments
• Bachelor’s degree required, familiarity with startups or manufacturing a plus

Why Join Us?

• Opportunity to develop new initiatives atop a strong foundation.
• Work in a collaborative and innovation-driven environment.
• Accelerated professional development and growth opportunities.

If you are entrepreneurial, motivated by trying new things, and ready to make a significant impact, we would love to hear from you. Apply now to become a part of the mHUB team!

Work Details, Salary and Duration

• This position is full-time and open for immediate hire
• This position will be onsite/in-person at mHUB’s facility in Chicago
• Salary range is $70,000 - $80,000, commensurate with experience
• Competitive benefits package

To Apply:

• Submit your resume and cover letter to info@mhubchicago.com with Digital Marketing Manager in the subject line.
• Incomplete applications will not be considered.

About mHUB

mHUB is a leading independent hardtech and manufacturing innovation center located in Chicago, Illinois. Our mission is to enable U.S. hardtech innovation and commercialization by fueling collaboration and providing an accessible, hyper-resourced environment to develop, fund and accelerate clean energy, health, sustainability, and manufacturing entrepreneurship. Since launching in 2017, the mHUB community has generated more than $1.57B in revenue, launched more than 1,600 products, hired more than 6,400 employees, and raised over $1.89B in capital. To date, mHUB has invested in 54 startups across sustainable manufacturing, climate and energytech, and medtech.  

mHUB's three business units – Incubator, HardTech Development Services, and Accelerated Incubation / Product Impact Fund – connect startups, innovators, researchers, manufacturers, and investors to spur innovation. The mHUB team is an ambitious, entrepreneurial, and mission-driven team committed to helping entrepreneurs find a path to success and supporting economic growth in Chicago, the Midwest, and the U.S. We are builders and problem solvers, excited about the potential in hardtech and manufacturing entrepreneurship and by bringing businesses and products to life.